Innovation is the successful implementation of new ideas.

The earliest stages are often the most difficult. The commercial proposition needs to be right before investment is poured in, though often at this stage the market needs and the technical and design possibilities are not well coordinated. Failing to get the balance right here has killed many potentially great ideas.

The art of innovation is in thinking simultaneously across market, design, technical and implementation elements and drawing them together to form a coherent new offering.

In practice this balancing act needs a rare skill-set: Sound process helps, but ultimately it needs people who are neither wholly technical, design, or commercially focussed. A balanced and validated overview of all elements needs to be put together quickly and efficiently, allowing innovators to design the path for achieving maximum value with minimum risk.

IOGI's Director David Sandbach brings a high level of such skills drawn from 18 years experience at the sharp end of innovation. IOGI also uses a network of associates to provide high level specialist technical, legal, design and commercial skills. Investment contacts are also available in the right circumstances.

IOGI's mission is to work with new ventures to help turn good ideas into focussed commercial propositions; and help to get them to the first major deal stage.